About Us

Sweet'arts are a small skilled team of professional Hair and Make Up Artists based in London, who specialise in offering luxurious bridal services to the modern day woman. Set up by Sonia Dham in 2008, Sweet'arts has since become a popular name in the Bridal and Fashion industry. By working with haute couture designers, photographers, modelling agencies, event directors and numerous brides to date, Sweet'arts have shown their versatility, high levels of professionalism, achieving client satisfaction and producing countless cutting edge looks.

Taking inspiration from leading runways shows and high fashion magazines is a must, to ensure we stay on trend as well as updating our kits with hot off the press colours and products. We continuously go to master classes to refresh and educate ourselves with how the beauty trends are evolving. We research the best products around and being an advocate of green, we also offer the use of organic products to our clients.

Meet the team

Sonia Dham, Founder/ Chief Hair & Make Up Artist

What I do? : I creatively run and manage Sweet'arts, offering brides of today the best make up and hair services as well as working on fashion projects. I only see a select number of clients a day ensuring that everyone I work with receives a highly personalised service.

My favourite product: I am a beauty junkie so have tried and tested many products. My favourite one hands down is the MAC Face and Body Foundation. It can be used anywhere, gives a fresh dewy finish and mixed with a bit of bronzer it makes the perfect highlight for the cheeks.

Most memorable client: I was very honoured when top Asian model and our very own face of Sweet'arts Kiran Kaur Bajar hired me to be her hair and make up artist for her wedding in Goa. It was a beautiful wedding and I was able to create a tropical bridal look to complement the paradise setting. Truly unforgettable!

Best thing about Sweet'arts: I'm a true romantic and so love working with brides. Sweet'arts become more than just your make up artists, we become a part of your whole wedding experience and we have been lucky enough to make some wonderful friends from our satisfied clients.

Shalini Dham, Make Up Artist

What I do? : I am a fully trained Make Up Artist and have worked with Sweet'arts since its inception. Working closely alongside Sonia, I assist with bridal hair and make up.

My favourite product: I love Elizabeth Arden's 8 hour cream skin protectant, especially as a moisturising lip balm. This is also great to highlight or create a dewy sheen on eyelids and cheeks.

Most memorable client: It was a great experience to be one of the Make Up Artists at a high profile charity fashion event held at The Dorchester hotel in Central London, raising money for children in Africa.

Best thing about Sweet'arts: The unique part about working as part of the Sweet'art's team, is how versatile we are and the unique and interesting experiences we have accumulated from the dynamic clients we attract. Working with all of our clients is incredibly rewardingand has lead to some long lasting formed relationships. Working on Fashion shoots and shows adds a high fashion, creative and dynamic spin to our portfolio.